REVENUE STRATEGIST • AUTHOR • ADVISOR
The Strategist Behind Careers You Already Admire
Her client list reads like a Who's Who of leading authorities. And for more than 30 years, she's been the strategist who helped build their fame and fortune, often starting long before the world knew their names.
CHAT WITH JANET
WHO IS JANET SWITZER
__________________
Client Businesses Behind the Scenes
Â
Jack Canfield
As the originator of the Chicken Soup for the Soul book series, Jack Canfield parlayed the personal-development content he had honed during 30 years of workshop events into a second New York Times bestselling book series, The Success Principles. Working with Janet as his coauthor and longtime marketing partner, Jack went on to earn $42 million (by his estimate) from international speaking, training programs, online courses and a train-the-trainer program that has since certified more than 4,000 trainers in over 100 countries to teach the Canfield Methodology in their own consulting, speaking, and leadership work.
"It's no wonder I've sought Janet's day-to-day expertise over the years—she makes me tons of money, she brings valuable new products and services to my customers, she enables me to do positive things for people—and she accomplishes it all with modest outlays, keen judgment and bullet-proof insight. I regularly recommend her to others."
The Oola Guys
Popular speakers, coaches, and social-media influencers Dave Braun and Troy Amdahl leveraged their Oola following—plus two books co-written with Janet—to create the global Oola Coaching Network. With Janet's program development and marketing expertise, the Oola Guys trained and certified coaches in 24 countries and all 50 U.S. states within the network's first year.
"We love working with Janet. We launched a global coaching network with her help, and in the first month, we had certified coaches in 14 countries and all 50 states. If you get the opportunity to work with Janet, jump on it."
Lisa Nichols
One of the world's most popular motivational speakers, Lisa Nichols worked with strategist Janet to secure a new literary agent, publisher, and marketing infrastructure—launching a robust personal-growth business unit for her company.
"On a scale of 1 to 10, Janet Switzer rates a 12! I could not have worked with a more talented partner to produce some of my best work ever."
The Tapping Therapy Founders
When professional therapist Dr. Roger Callahan discovered the efficacy of tapping on specific energy points to relieve pain, stress, and trauma, Janet Switzer helped expand their international network of certified practitioners and licensed trainers around the world.
"Janet is a master at helping you monetize your expertise in a way that's optimum for your particular market."
Mike Steranka
Mike Steranka, coauthor of The E-Myth Financial Advisor, retained Janet Switzer and her team to hone his curriculum, then create all the marketing assets necessary to launch a program certifying financial advisors in his unique practice-building system.
Jay Abraham
As America's highest-paid marketing consultant in the early 1990s, Jay Abraham leveraged his relationships with investment-newsletter editors to promote a business-consultant training program built around his unique consulting formula.
"For nearly 12 years, Janet Switzer has worked directly or indirectly for my companies. She is highly capable, dependable and professional."
The results above took full campaigns and years-long partnerships to build. But that same clarity can also come from a single conversation — as one recent consultation client found out.
"Thank you for such a great session this morning. You have saved me
so much time (and cost) in pursuing pathways that were just not optimal
for me and my expertise. I have greater clarity already and am
particularly pleased to let go of markets or potential
services that just won't serve my purpose."
LOUISE GILBERT
Organizational transformation professional and Founder of N9NE
What Building an Empire Around Your Expertise Could Look Like for You
Gain Industry Recognition
Become known as the expert who
trains your peers.
Build a Speaking Career
Land high-profile engagements as a
trusted authority.
Create Recurring Revenue
License your methodology for an
ongoing income stream.
Expand Corporate Reach
Embed your expertise in companies
worldwide.
Build a Lasting Legacy
Ensure your impact continues far
beyond your career.
Unlock New Partnerships
Attract co-branding options with
industry leaders.
Charge Higher Fees
Command premium consulting rates
and attract top clients.
Distribute Your Materials
Turn trainees into a channel for sellingyour products or books.
Plan for Semi-Retirement
Earn more while working significantly
less.
Launch Future Ventures
Parlay your reputation into books,
courses, or memberships.
Systematize Your Business
Build a scalable model that runs
independently of your time.
Cash Out When Ready
Sell the business for substantial cash or annuity income.
Janet's Guiding Principles in Working With Clients
Distribution Is Key
Most experts believe their expertise is the product. Janet has spent three decades proving otherwise: the real money is in how your expertise gets distributed — as books, licensed programs, training curricula, certification tracks, speaking engagements, and dozens of other formats most experts never consider. It's the philosophy behind her guide, How Experts Build Empires, and behind every case study above.
Any Book Can Launch a Media Company
Just like the Fortune 500 media companies who own newspapers, magazines, cable networks,
publishing companies, radio networks, and more—you, too, can build a media company of properties such as books, digital products, a paid Substack newsletter, speaking tours, a podcast, seminars, corporate training programs, and dozens of other distribution channels that you own. When you think of your business as a potential media company, it gets a lot more exciting.
Every Expert Has Hidden Assets in Their Business
Across decades of work in publishing, speaking, coaching, and licensing, Janet has found the
same pattern again and again: the revenue an expert is missing is rarely a new idea. It's already
inside the business they've built — in the audience they haven't repackaged for, the content they
haven't repurposed, or the relationship they haven't yet turned into a bigger offer. Her job is to find
it and build the plan to capture it.
"Janet reveals little-known behind-the-scenes insights, information, and strategies that not only run counter to what many so-called 'gurus' or 'experts' teach but that have the ability to produce results far in excess of what you can learn anywhere else for any price. In my 48 years in business, I have consulted with some of the world's largest and most successful companies and corporations and have trained thousands of people worldwide... But I've never met anyone who has the ability to cut to the core of a subject, completely dissect and disassemble it, then reconstruct and deliver it in a way that they not only understand it and can act on it, but that they are motivated to do so, like Janet Switzer."
MARTIN HOWEY
Founder and CEO of TopLine Business Solutions
Instant Income: Built for Every Kind of Business
Unlike much of her work with authors, speakers, and coaches, Janet's own international bestselling book, Instant Income (McGraw-Hill Publishers) catalogs unique strategies all types of business owners can use to bring in the cash: retail shops, service businesses, technology companies, manufacturers, and more.
Jack Canfield speaks to the breadth of Instant Income's advice, firsthand.
"Lots of books will tell you how to invest your money. Instant Income shows you how to get the money in the first place. Janet Switzer's well written guide truly delivers the first part of the wealth-building equation."
Â
BRIAN TRACY
Author of The Way to Wealth and Getting Rich Your Own Way
"You have a choice. You can spend 10 million dollars or 10 lifetimes to learn this rare information — or you can read this book. Everything you need
is in it."Â
T. HARV EKER
#1 New York Times bestselling author of Secrets of the Millionaire Mind
"Brilliantly simple and masterfully explained, the Instant Income formula can add substantial new
cash-flow to anyone's financial future. If you are looking to finish rich in your business, stop what
you are doing and read Janet Switzer's revolutionary new book."
DAVID BACH
#1 New York Times bestselling author, The
Automatic Millionaire
THREE WAYS TO WORK WITH JANET
______________________________________Â Â
Private Revenue Consultation
A focused half-day planning session where Janet reviews your business in advance and builds a comprehensive strategy for the high-leverage revenue opportunities she'll identify.
LEARN MOREHow Experts Build Empires
The comprehensive guide to 60+
revenue sources for authors, speakers, coaches, and consultants — written by the woman who knows them all.
Speaker Marketing Package
A fully customized, professionally written and designed marketing package built to help you rise to the top of the pile whenever a meeting planner is deciding who gets the stage.
LEARN MOREÂ What Comes Next Starts with One Conversation.
Janet takes on a limited number of Private Revenue Consultations each
month — half-day strategy sessions built entirely around your business,
your expertise, and the revenue opportunities she believes you're not yet
seeing. If you're ready to find out what those are, that conversation starts here.
JANET SWITZER
Revenue strategist, coauthor, and marketing partner behind some of the world's most recognized publishing and training empires.
clientservices@janetswitzer.com
Success Resources International
P.O. Box 681843
Franklin, TN 37068 U.S.A.
N A V I G A T E
Testimonials
Media/Podcast Inquiries
R E S O U R C E S
Business Beyond Your Book (free)
How Experts Build Empires
Private Revenue Consultation
Speaker Marketing Package
© 2026 Success Resources International, Inc. All rights reserved.
"How Experts Build Empires" is a trademark of Success Resources International Inc. · "Instant Income" is a registered trademark of Success Resources International Inc. · "The Success Principles" is the common law trademark of Self Esteem Seminars, L.P. · Other marks are property of their respective owners.
