REVENUE STRATEGIST • AUTHOR • ADVISOR
The Strategist Behind
Careers You Already Admire
Her client list reads like a Who's Who of leading authorities. And for more than 30 years, she's been the strategist who helped build their fame and fortune, often starting long before the world knew their names.
WHO IS JANET SWITZER
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Client Businesses Behind the Scenes
Jack Canfield
As the originator of the Chicken Soup for the Soul book series, Jack Canfield parlayed the personal-development content he had honed during 30 years of workshop events into a second New York Times bestselling book series, The Success Principles. Working with Janet as his coauthor and longtime marketing partner, Jack went on to earn $42 million (by his estimate) from international speaking, training programs, online courses and a train-the-trainer program that has since certified more than 4,000 trainers in over 100 countries to teach the Canfield Methodology in their own consulting, speaking, and leadership work.
"It's no wonder I've sought Janet's day-to-day expertise over the years—she makes me tons of money, she brings valuable new products and services to my customers, she enables me to do positive things for people—and she accomplishes it all with modest outlays, keen judgment and bullet-proof insight. I regularly recommend her to others."
The Oola Guys
Popular speakers, coaches, and social-media influencers Dave Braun and Troy Amdahl leveraged their Oola following—plus two books co-written with Janet—to create the global Oola Coaching Network. With Janet's program development and marketing expertise, the Oola Guys trained and certified coaches in 24 countries and all 50 U.S. states within the network's first year.
"We love working with Janet. We launched a global coaching network with her help, and in the first month, we had certified coaches in 14 countries and all 50 states. If you get the opportunity to work with Janet, jump on it."
Lisa Nichols
One of the world's most popular motivational speakers, Lisa Nichols worked with Janet to secure a new literary agent, publisher, and marketing infrastructure—launching a robust personal-growth business unit for her company.
"On a scale of 1 to 10, Janet Switzer rates a 12! I could not have worked with a more talented partner to produce some of my best work ever. Janet sets the standard for literary partners in this industry."
The Tapping Therapy Founders
When professional therapist Dr. Roger Callahan discovered the efficacy of tapping on specific energy points to relieve pain, stress, and trauma, Janet Switzer helped expand their international network of certified practitioners and licensed trainers around the world.
"Janet is a master at helping you monetize your expertise in a way that's optimum for your particular market. I'm in the alternative healthcare field and have worked with Janet over many years to successfully sell our programs and substantially expand our licensed-practitioner business around the world. Her professionalism makes her a delight to work with."
Originators of Tapping Therapy and TFT
Mike Steranka
Mike Steranka, coauthor of The E-Myth Financial Advisor, retained Janet Switzer and her team to hone his curriculum, then create all the marketing assets necessary to launch a program certifying financial advisors in his unique practice-building system.
Jay Abraham
As America's highest-paid marketing consultant in the early 1990s, Jay Abraham leveraged his relationships with investment-newsletter editors to promote a business-consultant training program built around his unique consulting formula.
"For nearly 12 years, Janet Switzer has worked directly or indirectly for my companies. From marketing development, core copywriting, re-packaging materials into new product offerings… she is highly capable, extremely dependable and conducts herself professionally and credibly. A valuable resource… I recommend her with confidence."
Getting Everything You Can Out of All You've Got
CAREER-DEFINING CLARITY FROM A SINGLE CONSULTATION
"Thank you for such a great session this morning. You have saved me so much time (and cost) in pursuing pathways that were just not optimal for me and my expertise. I have greater clarity already and am particularly pleased to let go of markets or potential services that just won't serve my purpose."
LOUISE GILBERT
Organizational transformation professional and Founder of N9NE
What Building an Empire Around Your Expertise Could Look Like for You
Gain Industry Recognition
Become known as the expert who trains your peers.
Build a Speaking Career
Land high-profile engagements as a trusted authority.
Create Recurring Revenue
License your methodology for an ongoing income stream.
Expand Corporate Reach
Embed your expertise in companies worldwide.
Build a Lasting Legacy
Ensure your impact continues far beyond your career.
Unlock New Partnerships
Attract co-branding options with industry leaders.
Charge Higher Fees
Command premium consulting rates and attract top clients.
Distribute Your Materials
Turn trainees into a channel for selling your products or books.
Plan for Semi-Retirement
Earn more while working significantly less.
Launch Future Ventures
Parlay your reputation into books, courses, or memberships.
Systematize Your Business
Build a scalable model that runs independently of your time.
Cash Out When Ready
Sell the business for substantial cash or annuity income.
Janet's Guiding Principles in Working With Clients
Distribution Is Key
Most experts believe their expertise is the product. Janet has spent three decades proving otherwise: the real money is in how your expertise gets distributed — as books, licensed programs, training curricula, certification tracks, speaking engagements, and dozens of other formats most experts never consider. It's the philosophy behind her guide, Business Beyond Your Book, and behind every case study above.
Any Book Can Launch a Media Company
Just like the Fortune 500 media companies who own newspapers, magazines, cable networks, publishing companies, radio networks, and more—you, too, can build a media company of properties such as books, digital products, a paid Substack newsletter, speaking tours, a podcast, seminars, corporate training programs, and dozens of other distribution channels that you own. When you think of your business as a potential media company, it gets a lot more exciting.
Every Expert Has Hidden Assets in Their Business
Across decades of work in publishing, speaking, coaching, and licensing, Janet has found the same pattern again and again: virtually every expert has tremendous revenue potential hiding inside the business they've built — in the audience they haven't repackaged for, the content they haven't repurposed, or the relationship they haven't yet turned into a bigger offer. Her job is to find it and build the plan to capture it.
"In my 48 years in business, I have consulted with some of the world’s largest and most successful companies and corporations… I’ve never met anyone who has the ability to cut to the core of a subject, completely dissect and disassemble it, then reconstruct and deliver it… like Janet Switzer. She’s a rare find."
MARTIN HOWEY
Founder and CEO of TopLine Business Solutions
Instant Income:
Built for Every Kind of Business
Unlike much of her work with authors, speakers, and coaches, Janet's own international bestselling book, Instant Income (McGraw-Hill Publishers) catalogs unique strategies all types of business owners can use to bring in the cash: retail shops, service businesses, technology companies, manufacturers, and more.
"Lots of books will tell you how to invest your money. Instant Income shows you how to get the money in the first place. Janet Switzer's well written guide truly delivers the first part of the wealth-building equation."
"You have a choice. You can spend 10 million dollars or 10 lifetimes to learn this rare information — or you can read this book. Everything you need is in it."
"Brilliantly simple and masterfully explained, the Instant Income formula can add substantial new cash-flow to anyone's financial future. If you are looking to finish rich in your business, stop what you are doing and read Janet Switzer's revolutionary new book."
WAYS TO WORK WITH JANET
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Private Revenue Consultation
A focused half-day planning session where Janet reviews your business in advance and builds a comprehensive strategy for the high-leverage revenue opportunities she'll identify.
LEARN MORESpeaker Marketing Package
A fully customized, professionally written and designed marketing package built to help you rise to the top of the pile whenever a meeting planner is deciding who gets the stage.
LEARN MOREWhat Comes Next Starts with One Conversation.
Janet takes on a limited number of Private Revenue Consultations each month — half-day strategy sessions built entirely around your business, your expertise, and the revenue opportunities she believes you're not yet seeing. If you're ready to find out what those are, that conversation starts here.
JANET SWITZER
Revenue strategist, coauthor, and marketing partner behind some of the world's most recognized publishing and training empires.
clientservices@janetswitzer.com
Success Resources International
P.O. Box 681843
Franklin, TN 37068 U.S.A.
© 2026 Success Resources International, Inc. All rights reserved.
"How Experts Build Empires" is a trademark of Success Resources International Inc. · "Instant Income" is a registered trademark of Success Resources International Inc. · "The Success Principles" is the common law trademark of Self Esteem Seminars, L.P. · Other marks are property of their respective owners.
