Meet Janet Switzer

Internationally Recognized Leader in Building Author, Trainer, and Coaching Businesses 
  • Income-generation strategist behind celebrity authors and entrepreneurs including Jack Canfield, Lisa Nichols, Les Brown, The Oola Guys, Roxanne Emmerich and others.
  • Marketing copywriter, direct-response advertising specialist, and campaign wordsmith behind hundreds of millions of dollars in revenue for bestselling authors, high-profile consultants, and top media personalities.
  • New York Times bestselling coauthor and marketing strategist behind The Success Principles book—the #1 self-help classic published in 41 languages—and its full complement of Success Principles branded learning products and follow-up titles.
  • Thought-provoking speaker, panelist and mentor at industry conferences and think tanks around the world advising billionaires, industry leaders, and entrepreneurs on the fundamentals of selling their expertise. 
  • Veteran producer and marketer of coach certification programs, online training programs, live seminars, books, and speaking careers—turning information and advice into business empires.

Janet Switzer has been at the forefront of generating revenue for authors, niche-market experts, media personalities, and small businesses for more than 30 years.



Janet Switzer is unique among experts as the woman who’s developed and executed the day-to-day income-generation strategies of many of the world’s top celebrity authors, and experts. 

Jack Canfield of Chicken Soup for the Soul; social-media personalities “The Oola Guys” Dave Braun and Troy Amdahl; banking industry expert Roxanne Emmerich; motivational speaker Les Brown; underground business guru Jay Abraham; and tapping-therapy founder Dr. Roger Callahan have all been her high-profile clients, among many others.

Today, she’s also the New York Times and USA Today bestselling coauthor of The Success Principles: How to Get From Where You Are to Where You Want to Be (HarperCollins) published in 41 languages—with derivative products, coaching and learning programs distributed in 112 countries. Janet is also the #1 bestselling author of Instant Income: Strategies That Bring in the Cash for Small Businesses, Innovative Employees and Occasional Entrepreneurs (McGraw-Hill) published in English and throughout Asia.  

Her books, newsletters, and training courses are read and used by authors, coaches, and entrepreneurs in 100+ countries. Janet has traveled to nearly every continent speaking to thousands of entrepreneurs, independent sales professionals, corporate employees and industry association members on the principles of success and income generation. She has been a widely published journalist, beginning her professional career as a political campaign specialist for a Member of the United States Congress, and is a former columnist with Nightingale-Conant’s AdvantEdge magazine and Training Magazine (Asia Edition). 

A popular interview guest for print, radio and online media outlets, she has been featured in the Wall Street Journal, USA Today, the New York Times, Time Magazine, US Weekly, Entrepreneur Magazine, Publisher’s Weekly, Metropolitan Magazine, Costco Connection, ABC Radio Network,  and countless other media outlets.

A Leading Authority to Consultants and Others Who Benefit from Being Published and Publicized



Janet is also one of America’s most respected authorities in the knowledge-products industry and helps achievers who are experts in their field attain worldwide status and million-dollar incomes by building publishing empires around their business ideas, training concepts, industry expertise and unique market posture. 

Since 1989, her consulting firm has advised 24 New York Times bestselling authors—contributing strategy, marketing campaigns and brand development to more than 75 New York Times bestselling books. As well, she has worked with numerous Asia-Pacific billionaires, one reigning monarch, and thousands of niche-market experts in dozens of diverse industries. 

She has not only built highly visible product empires spanning hundreds of specialty titles for recognized authors and experts, but she has also engineered countless marketing campaigns that generated millions of dollars in the process.

Starting in 1994, she directed marketing strategy and wrote copy for Jack Canfield’s seminar and publishing divisions, Mr. Canfield’s speaking career, and for Mark Victor Hansen’s seminar and in-house catalog activity. For 14 years she was the strategist and chief copywriter behind media campaigns, book promotions, direct-mail campaigns, and specialty market campaigns for the blockbuster book series Chicken Soup for the Soul and its associated New York Times and international bestselling authors.  

Of particular note, she developed later book campaigns and career strategy for such prominent Chicken Soup authors as Marci Shimoff (Chicken Soup for the Soul women’s titles), Lisa Nichols (Chicken Soup for the African-American Soul), and Kim Kirberger (Chicken Soup for the Soul teen titles).

She built business guru Jay Abraham’s publishing division from seven titles to more than 320 titles for both the general business market and specialty professional markets. As well, she developed an entire catalog operation with a national telemarketing sales force offering books and multi-media products priced from $49 to $5,000.  She was instrumental in launching a multi-million dollar seminar division for Mr. Abraham, including developing seminar curriculum materials and coordinating marketing programs for seminars priced from $5,000 to $25,000. 

For a self-published author in the alternative health care market, Janet developed a seminar division, a subscription consulting program, consumer advertising campaigns and a brand licensing program that generated more than $1,000,000 in just 294 days. Additionally, she developed an international distributor network for the previously unknown author’s books and audio training programs, including selling distribution rights to an investor consortium that later franchised retail-style health clinics around the brand.

With New York Times bestselling author Lisa Nichols, Janet co-authored Abundance Now: Amplify Your Life and Achieve Prosperity Today. Janet secured new agency representation for Miss Nichols, writing the book proposal and marketing plan in just 11 days, attending pitch meetings in New York, and completing the manuscript for HarperCollins in less than 120 days to coincide with upcoming media projects Miss Nichols had scheduled. Janet later wrote and coordinated the entire book marketing campaign and book launch sequence. 

She has worked to advance the brands of many established authors, including developing radio syndication campaigns, train-the-trainer content, coach certification programming, life coach marketing services, and other revenue generators for seasoned authors Laurie Beth Jones (Jesus CEO and The Path); Internet marketing guru Yanik Silver; and bestselling authors The Oola Guys (Dave Braun and Troy Amdahl), among many other celebrated authors.

Because of her unique expertise in marketing books and knowledge products, Janet has become one of America’s top advisors to authors, coaches, consultants, trainers, and professional practitioners who benefit from being published and publicized.

Janet is a Pro-Active Collaborator Whose Strategies Bring In the Cash



Janet is a hands-on strategist with the ability to execute campaigns with assurance.  Unlike other experts who merely conjure up good ideas, Janet actually writes the ads, letters, scripts, response devices and other marketing vehicles that transform good strategies into great profits—then leverages them for even greater gain, often on a shoestring budget or no budget at all.  Her strategies are quick to execute and bring in the cash quickly, too.

Janet’s specialized agency consults authors, trainers, and professionals who are ready to establish new income-generation systems in their business. And her publishing division makes available courses, business plans, and monthly strategy packages to help subject-matter experts
refocus their operations and staff on bringing in the cash.

Finally, as the internationally bestselling author of Instant Income: Strategies That Bring in the Cash for Small Businesses, Innovative Employees and Occasional Entrepreneurs (McGraw-Hill Publishers 2007), Janet has counseled small businesses in hundreds of diverse industries including retail and service businesses, dealer-distributors, professional practices, hi-tech companies, and manufacturers in turning their inventory, distribution channels, Internet presence, and other unique assets into countless millions in potential revenue. Her popular Instant Income strategies have been used by businesspeople in over 80 countries.

Join Janet Switzer with Les Brown on the ABC Radio Network

Discover revenue strategies from her small-business book, Instant Income