a “straight sale” offer is designed to close the sale and persuade the reader make a buying decision solely from the piece they’re reading at that moment. This might be a letter, a newspaper ad, an email… even a postcard. It’s designed to induce the reader to act immediately on what they read and make a purchase from you.
To help you formulate specific offers, take time now to jot down your most popular product or service packages, your most popular pricing plans, and any discounts that customers respond enthusiastically to. These elements — that is, the product or service being sold, the price, the buying terms, any discounts, the limited supply, cut-off date for purchasing and so on — are all part of any compelling offer.