You have to look at the whole process, from start to finish, and ask yourself:
• Who are my ideal prospects and how can I get my offer heard, seen or read by more of them? How can I get more of them to open the envelope, call on the phone, ask for the information kit, respond?
• Does what I’m doing make sense or am I simply doing it this way because it’s how we’ve always done it? How can I do it easier, faster, with less risk? How can I use one person or one business to reach many more of my ideal prospects while they’re in a buying mind-set?
• What method can I use that other industries use effectively, but that none of my competitors uses?
• What can I do to change my prospecting so I do more of it? Lower the cost? Run smaller ads? Supplement with free press releases? Automate the response method so my staff doesn’t get overwhelmed with phone calls?