A new business development manager will initiate — then manage — relationships with outside parties who can drive buyers to you or otherwise help your revenues grow. They can find new markets, source new product lines or recommend new service offerings, do market research, represent you in the field, recruit bigger joint-venture partners than you would be comfortable pursuing, create important strategic alliances and so on. They are not salespeople per se, but rather, they develop entirely new revenue streams for the business.
Only two choices face most small businesses now, says Switzer. “You can cut costs and reduce the business to a shell of its former self–or you can re-focus your entire company on creating cash that will replace falling sales and begin a new growth pattern. Too often, businesses fall into a routine where the majority of the focus in on maintaining the business–not on growing it.”