For most businesses, getting new customers is their #1 priority, which is why I discussed how to establish a simple offline Prospecting and Lead-Generation System in the first post in this series.
Many business owners call for help with a particular marketing problem but few of them have a working knowledge about the cause or even what it is. Most are prepared to spend money fixing an underlying “cause” that doesn’t actually exist…
Are your income-generation activities planned week-by-week in advance? Do you track your goals, numbers, people, research and other elements? Do you check off these daily to-do items as you accomplish them? Or do you find yourself constantly scrambling for emergency cash…
With the drop in the economy, a corresponding drop in companies spending money on postage, and the rise of email marketing and Internet advertising, good old fashioned mailing pieces are becoming more noticed today — and thus, more effective.