If You Have a Product or Service That Can Be Sold in Asia, I’d Like to Introduce You to a Network of Potential Partners Who Are 110% Focused on Creating Successful Partnerships and Building Thriving Businesses.
In China, Malaysia, Singapore and Taiwan, the Typical Entrepreneur Doesn’t Suffer From “Bright Shiny Object” Syndrome.
If you live in a North American, European or other “Western” economy, you’ve probably experienced the frustration of trying to recruit and work with joint venture partners, affiliates, referral partners or other types of strategic alliance parties. Often times, these potential partners are simply too busy to respond to your initial communication.
And even when they do agree to do business with you, there’s always another bright, shiny object that takes their focus away from launching and making your joint-venture successful.
Not so in Asia.
Recently, I’ve been working on developing one of the world’s largest consulting networks with China’s leading business-education company. After months of focused negotiations, thoughtful planning and structuring of resources in-country, the Chinese entrepreneurs involved are moving the business forward full steam ahead. They’ve established deadlines, set launch dates, assigned personnel, and have literally worked overtime to fully integrate the new venture into their vast and already-successful business empire.
They haven’t delayed the project in order to “find time in their promotion calendar.” They haven’t hesitated because the project “might conflict with another joint-venture they want to do.” And they haven’t had to stop everything to focus on “bringing out their next book” or “launching their next home-study course.”
Once they said “yes” to the deal, the pace has been breathtaking.
From my point of view, the experience has been so refreshingly different that I’m dedicating this entire issue of the Revenue Report to detailing how you can experience the same entrepreneurial zeal—and enjoy a whole new level of business growth—by expanding into the Asian market through a unique network I’ll talk about in a moment.
Taking Your Business to Asia Can Add Substantial Revenues You Never Knew Were Available
I’ll never forget the first month my business sold products and services on the Internet. Suddenly, we got calls, customers, and cash from business owners as far away as Hong Kong, Japan, Poland, Israel, Dubai, Ireland and Argentina. Years later, the Revenue Report newsletter and free downloadable Instant Income reports are read by businesspeople in more than 80 countries—with product sales that nearly match that worldwide reach.
And while much of the world is mired in a recession, today in Asia business is still booming. Consumers and businesses are still buying at record levels—and they are hungry for the innovative products and services the West has to offer.
Could your business benefit from establishing a joint-venture in Asia?
Here are some strategies that will help you decide—and help you get started connecting to customers in this robust and hungry market.
Asian Strategy #1: Decide if your product or service can be used, sold and shipped into Asia—and whether buyers in those countries will need it or want it.
If you own a business in the United States, you should know that business knowledge, consulting services and advice are some of the most valuable and most exportable commodities Americans have. Take a look at the consulting work you do. Are there people in other countries that need your type of expertise? How might you advertise it, sell it, and deliver it?
If you produce a unique, non-commodity product, can it be used and enjoyed by people in Asia with different lifestyles, infrastructures, electrical systems, languages and other differences? (If not, you can easily find someone to “localize” your product or expertise for Asian markets.)
Asian Strategy #2: Pro-actively seek out dealers, partners, distributors, licensees and other relationships with market influencers in Asian countries.
If you sell a physical product, you should know that—with the right partners—production and distribution within China rivals the best the West has to offer.
And if you sell information products, consulting or other services that can be delivered in Asia, there are translation companies that also specialize in “localizing” the information for the Chinese and other regional markets.
The key to selling in China and the rest of Asia is to start looking for companies who already sell (to their own customers) a product or service for which you might become an add-on.
Many retailers and service providers in Asia prefer not to provide every possible “extra” that might be necessary to a customer—either because there isn’t a big enough return on the training and equipment necessary or because they could never develop the expertise required to perform the service properly.
There are two ways to find joint-venture partners you can add onto:
(1) Make a list of every company in Asian countries whose customers would be perfect prospects to buy your product or service. Then, make a list of all the products or services that company sells—and which of your products or services would be a perfect add-on for each. Add contact information to your list and regularly update or add to it as other prospective “partners” open for business. Then start contacting these companies, one by one. Use the telephone and develop a script ahead of time to help you keep on track. Assure yourself each time you call that you are speaking with the actual decision-maker. Don’t stop until you speak to that person.
Many entrepreneurs in Asia speak English, especially in Singapore where it is the official language and in Malaysia where all school-age children study Malay, English, Mandarin Chinese and Tamil. And there are more people who speak English in China than there are in the United States.
What’s the second way to find joint-venture partners in Asia?
(2) Get connected to potential partners through a unique and trusted network I want to introduce you to now. It’s been in existence for over 12 years and boasts members from nearly every major Asian economy including China, Hong Kong, Taiwan, Singapore, Malaysia, Vietnam, Cambodia, Indonesia, even Brunei.
Many of its members are in manufacturing. Others own service companies. Some are in hyper-growth categories such as training and education, safe foods, products and services for working women, and assisted living for the elderly. The entire network crosses the spectrum of industries like no other group I’ve ever encountered. Many of its members are billionaires, while others are at the forefront of industry in their respective countries.
One member, for example–a woman I had dinner with in Shenzhen last week—is one of China’s leading fashion designers with flagship stores selling her own clothing line in nearly every major Chinese city. Another member of the network recently built the world’s largest solar-powered project—a model city 60 miles from Beijing filled with hotels, factories, restaurants, housing, parks and other facilities powered 70% by the sun—that is regularly visited by foreign research teams who want to replicate what he’s accomplished. Yet another member is one of China’s leading specialty publishers—who routinely looks for new titles that will meet the demand in China for how-to books and self-help information.
Interestingly, the people in this network have already learned Western-style business culture that demands integrity, accountability and win-win partnerships.
Could you do business with a trusted Asian network like this one?
I believe you can…which is why I was so excited to learn on my latest trip to China about a unique event in Shanghai in September 2012 that will not only connect you with these entrepreneurs—it will teach you how to successfully do business in China.
The event is the brainchild of my good friend DC Cordova—a 34-year veteran of developing entrepreneurial training networks worldwide. Her programs and partnerships in North America, Asia-Pacific, Europe, Latin America and the Middle East have trained more than 95,000 people over the past 28 years. She’s partnered with Robert Kiyosaki (Rich Dad, Poor Dad), Marshall Thurber and others. (She was even knighted recently and given the honorary title of “Dame” DC Cordova for her international humanitarian work.)
Now she’s assembled an event in Shanghai this September that will bring together hundreds of Asian graduates you could do business with—plus China’s leading business advisors who will prepare you to do business in this vast and fertile market. (I’ll be in Shanghai networking right alongside you.)
DC will hold a free Webinar to provide more details (but, more importantly, to teach you how to prepare to “go global” with your business). The webinar is coming up fast.
Asian Strategy #3: Learn how to do business in China from people who have been building cross-cultural businesses there for the past 28 years.
Over afternoon tea at the Peninsula Hotel in Hong Kong, DC and I discussed how my readers might benefit—as I have—from an introduction into the Chinese market. We talked about how, often times, greater enthusiasm for one’s work can be found outside North America where information, advertising and training is eagerly received by buyers.
We talked about the global mindset and the difference between starting a company in the United States, then moving outward—versus building a global company which also happens to do business in one’s home country. We even talked about what DC will preview when she holds her free webinar.
The Webinar Is Your First Step to Connecting with Chinese and Other Asian Companies
I strongly urge you to clear your calendar for this informative webinar (and let your global-minded colleagues know about it, too). You’ll discover how to do business in China and the rest of Asia from someone who has been building businesses around the world for the past 28 years.
It’s the first step to making connections with powerful partners from throughout Asia at the event in Shanghai this coming September 2102.
Going global requires a dedicated strategy and a take-action mindset.If you’re a business owner, I urge you to move everything out of the way to be on DC’s webinar. It’s your most immediate chance to start taking your company into Asia—and develop an all-important global business mindset.