About Janet Switzer

For over 25 years, Janet Switzer has been at the forefront of helping business owners learn, grow and profit.

She’s the revenue strategist that celebrity entrepreneurs turn to for guidance. She’s the New York Times bestselling coauthor and marketing genius behind The Success Principles — the #1 self-help classic now published in 29 languages.

She advises billionaires, industry leaders, governments, and businesses of all sizes on the fundamentals of revenue-generation. She’s a thought-provoking speaker, panelist and mentor at industry conferences and think tanks around the world.

And she’s the guru-maker revered by bestselling authors, high-priced consultants, and top media professionals for her skill in turning knowledge and expertise into business empires.

Janet Has Been Featured In…

"It's no wonder I've sought Janet Switzer's day-to-day expertise over the years... she makes me tons of money, brings valuable new products to my customers, enables me to do positive things for people — and accomplishes it all with modest outlays, keen judgment and bullet-proof insight. I regularly recommend her to others."
Jack Canfield, Founder of Chicken Soup for the Soul®
"For nearly 12 years, Janet Switzer has worked directly or indirectly for my companies. From marketing development, core copywriting, to new product offerings... she is highly capable, extremely dependable and conducts herself professionally and credibly. A valuable resource..."
Jay Abraham, America’s Highest Paid Marketing Guru
"Her system is so powerful, the results will take your breath away. In just 20 minutes on a Tuesday evening, Janet Switzer gave me a complete strategy for boosting revenues in my company. By Thursday afternoon, we had brought in an extra $332,650."
Les Brown, Legendary motivational speaker, talk-show host and author of Live Your Dreams
"In a world that echoes with the dubious claims of thousands of so-called experts, Janet Switzer doesn't just talk — she delivers. Her programs make companies tons of money, while they leave business owners saying 'Why didn't I think of that?' She takes a little money, combines it with a lot of expertise and creates profits beyond your wildest dreams."
Michael Hutchison, former VP of Marketing for Tony Robbins
"If you've ever wanted to transform your ideas into millions in revenue from certification programs, home-study courses, boot camps, subscription consulting and other super-lucrative areas, don't you dare miss this opportunity."
Yanik Silver, Internet marketing expert
"Janet Switzer is one of the best marketing minds on the planet with a unique talent for producing profits I can bank. She’s easily made me hundreds of thousands of dollars with her simple strategies. She can do the same or more for you."
Mark Victor Hansen, Coauthor, Bestselling book series Chicken Soup for the Soul and The One Minute Millionaire
"Janet Switzer combines industry knowledge with innovative yet practical ideas as a means to help Direct Selling Leaders take their businesses and teams to the next level. After hearing her presentation, I immediately engaged her to speak at Arbonne Canada's National Conference."
Stuart MacMillan, Managing Director, Arbonne International Canada
"When Janet teaches at our Business Schools in Asia, she is at the top of her game. She knows how businesses really make money, and communicates this in a way that can easily be understood and applied."
DC Cordova, Founder of Excellerated Business Schools® and the Money & You® program

INSTANT INCOME Book Endorsements and THE SUCCESS PRINCIPLES Testimonials

The Success Principles and Instant Income

Lots of books will tell you how to invest your money. Instant Income tells you where to get the money in the first place. Janet Switzer’s well written guide truly delivers the first part of the wealth-building equation.

— Brian Tracy

Bestselling author of "The Way to Wealth" and "Getting Rich Your Own Way"

You have a choice. You can spend 10 million dollars or 10 lifetimes to learn this rare information… or you can read this book. Everything you need is in it.

— Harv Eker

#1 New York Times bestselling author of "Secrets of the Millionaire Mind"

Brilliantly simple and masterfully explained, the Instant Income formula can add substantial new cash flow to anyone’s financial future. If you are looking to finish rich in your business, stop what you are doing and read Janet Switzer’s revolutionary new book.

— David Bach

#1 New York Times bestselling author of "The Automatic Millionaire"

Canfield and Switzer have put their methods to success in an illuminating and easy-to-read book. Highly effective… this book will be the gift to give this year.

— Ken Blanchard

Coauthor of "The One Minute Manager" and "Customer Mania!"

Jack and Janet have created an inspirational and motivational road map for your personal success! The Success Principles will change the way you think, the way you act, and help you change your life in way you never dreamed possible.

— Carleton Sheets

Creator of the "No Down Payment Real Estate" infomercial and home-study course

Success is something almost everyone wants and many spend a lifetime hoping for. No matter where you are in your life, stop and read this magnificent book by Jack Canfield and Janet Switzer. When you’ve finished The Success Principles, you’ll immediately know where you are, where you want to be, and how to get there. This should be required reading before earning “adulthood.”

— Dave Liniger

Chairman of the Board, RE/MAX International

This book is a must-read! Canfield and Switzer explain the specific, step-by-step formulas all of us can use to achieve more success in our careers and personal lives. If making more money, playing a bigger game, and achieving your dream lifestyle are what you want, The Success Principles delivers it masterfully.

— Gay Hendricks, PhD

New York Times best-selling author of "Five Wishes" and "The Big Leap"

Improve your own finances by reading this amazing book. Then buy copies for all your friends. The Instant Income system works so well, the results will take your breath away.

— Les Brown

Motivational speaker, talk-show host and bestselling author of "Live Your Dreams"

Janet Switzer: Full Bio

Janet Switzer’s high-profile clients have included Jack Canfield, originator of the Chicken Soup for the Soul book series; personal finance expert David Bach, author of Start Late Finish Rich; motivational speaker Les Brown; underground business guru Jay Abraham, and tapping-therapy psychologist Dr. Roger Callahan, among many other niche-market leaders.

Miss Switzer is also the #1 bestselling author of Instant Income: Strategies That Bring in the Cash for Small Businesses, Innovative Employees and Occasional Entrepreneurs, available in numerous languages from McGraw-Hill Publishers.

Janet Switzer’s books, newsletters and training courses are read and used by business people in more than 80 countries. And her popular small business column is syndicated to more 220 media outlets worldwide. She’s counseled thousands of companies and entrepreneurs worldwide in generating immediate revenue and securing long-term success in their small business.

Miss Switzer has traveled to nearly every continent speaking to thousands of entrepreneurs, independent sales professionals, corporate employees and industry association members on the principles of success and income generation.

She has been a widely published journalist, began her professional career as a Congressional campaign specialist for a Member of the United States Congress, and is a former columnist with Nightingale-Conant’s AdvantEdge magazine and Training Magazine (Asia Edition).

A popular media personality seen by more than 75 million viewers, she has been featured in the Wall Street Journal, USA Today, the New York Times, Time Magazine, US Weekly, Entrepreneur Magazine, Publisher’s Weekly, Costco Connection, MSNBC, Hour of Power from the Crystal Cathedral and countless other publications and radio and television shows.

One of America’s most respected authorities in the media and knowledge-products industries

Since 1989, her consulting firm has advised 24 New York Times bestselling authors — contributing strategy, marketing campaigns and brand development to more than 75 New York Times bestselling books. As well, she has worked with numerous Asia-Pacific billionaires, one reigning monarch and over 5,000 niche-market experts in dozens of diverse industries. Her digital short-course How Experts Build Empires is the industry’s definitive work on the subject of developing and marketing knowledge products.

Miss Switzer has not only built highly visible product empires spanning hundreds of specialty titles for recognized authors and experts, she has engineered countless information-marketing campaigns and generated millions of dollars in the process.

Since 1993, she has been the marketing strategist behind Jack Canfield’s seminar and publishing divisions, for Mr. Canfield’s speaking career — and for Mark Victor Hansen’s seminar and in-house catalog activity. For 18 years she was the strategist behind media campaigns, book promotions, direct-mail campaigns and specialty market campaigns for the blockbuster book series Chicken Soup for the Soul and its associated New York Times and international bestselling authors.

Of particular note, she developed later book campaigns and career strategy for such prominent Chicken Soup authors as Marci Shimoff (Chicken Soup for the Soul women’s titles), Lisa Nichols (Chicken Soup for the African-American Soul), and Kim Kirberger (Chicken Soup for the Soul teen titles).

She built business guru Jay Abraham’s publishing division from seven titles to more than 320 titles for both the general business market and specialty professional markets. As well, she developed an entire catalog operation with a national telemarketing sales force offering books and multi-media products priced from $49 to $5,000.

Miss Switzer was instrumental in launching a multi-million dollar seminar division for Mr. Abraham, including developing seminar curriculum materials and coordinating marketing programs for seminars priced from $5,000 to $25,000.

For a self-published author in the alternative health care market, Miss Switzer developed a seminar division, a subscription consulting program, consumer advertising campaigns and a brand licensing program that generated more than $1,000,000 in just 294 days.

Additionally, she developed an international distributor network for the previously unknown author’s books and audio training programs, including selling distribution rights to an investor consortium who later franchised retail-style health clinics around the brand.

She has worked to advance the brands of many established authors, including developing book marketing campaigns, radio syndication campaigns, train-the-trainer program marketing and other revenue streams for seasoned authors Laurie Beth Jones (Jesus CEO, Jesus in Blue Jeans and The Path); Internet marketing guru Yanik Silver; Yolanda King, daughter Dr. Martin Luther King Jr.; bestselling author Cynthia Kersey (Unstoppable), and many other celebrated authors.

Because of her unique expertise in marketing information and knowledge products, Miss Switzer has become one of America’s top advisors to entrepreneurs, consultants, direct sales professionals, professional practitioners, specialty businesses and other entrepreneurial and corporate groups who benefit from being published and publicized.

She has advised businesses in dozens of diverse industries and in virtually every business category — including hi-tech, manufacturing, retail, service businesses, dealer-distributors, professional practices, consulting firms and more — in leveraging their products, services, inventory, expertise, distribution channels, Internet presence, intangibles and other assets for countless millions in potential revenue.

Of particular note is her work in emerging and advanced economies — from Indonesia to Malaysia… and China to the United States and United Kingdom — advising business owners on those proven systems and strategies that are the underpinnings of profitable, revenue-focused enterprises.

Miss Switzer’s specialized agency consults directly with companies who are ready to establish new income-generation systems in their business. And her publishing division makes available courses, business plans, and monthly strategy packages to help business owners focus their operations and staff on bringing in the cash.

 

Miss Switzer lives in Thousand Oaks, California. She can be reached at (805) 499-9400.  

 

Get a glimpse of Janet’s early years in Up Close and Personal.

Janet Switzer

CONNECT WITH JANET

Success Resources International
107 North Reino Road #415
Newbury Park, CA 91320
Tel: +1 (805) 499-9400
Fax: +1 (805) 499-9470

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